BRANDING

MESSAGE

Start with one clear brand message that could be leveraged over time with consumer knowledge and product distribution.

SPECIALTY MARKET

Build on the primary brand position and focus the brand & products on specific market segments, directed benefits for them – the who, why & how of this product line & specific components to choose for assisting & benefitting customer’s particular requirements or needs.

MASS MARKET

Accurate and strategic retail positioning of our customer’s products based on the item's strengths and unique features.