Our goal is to understand your customer better than anyone. We begin with Qualitative Research, the ”how, where, and why” of the product. From this process, we gain an understanding of how a product is used, where it is commonly purchased, and the factors that influenced a purchase. Standard methods used during this stage are focus groups, talking with customers and store visits.
By way of performing Quantitative Research, a developmental path based on factual data will emerge, which will help guide packaging design and point-of-sale displays that are more likely to appeal to consumers. MSRP’s are based upon a pricing elasticity model. Advertising can then be directed with greater accuracy to targeted customers.
Leading retailers increasingly expect suppliers to be ”experts” on their product, and about their industry. The likelihood of success from a ”fact-based sales approach” is more significant than one based on ”intuition.”