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A broad customer base is vital.
We believe it is important to have as many customers as possible in order to position product range and Brand longevity from a position of stability of sales and shipments. Too much concentration of effort increases the customer risk profile, so expanding the independent customer base is fundamental.
From our experience, almost all retailer independents who generate some kind of repeat business have the opportunity to boost their ROI and profitability by increasing the retention of their customers.

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